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Answer engine optimization · Dallas–Fort Worth

Get found when customers ask AI who to hire.

ChatGPT, Perplexity, and Google’s AI answers are already telling people in Dallas–Fort Worth who to call. We help local service businesses show up in those answers — and stay there.

Plumbers, HVAC, roofers, electricians, dentists, law firms, med spas, and similar trades. One city, one service area.

Free 3-prompt check

Send your email and your site. We’ll run three questions a real customer might ask and tell you whether you are named.

We’ll use this only to send the note. No newsletter.

The shift

The shortlist is no longer a page of links.

A homeowner in Frisco asks who should replace a roof. A patient asks which dentist near Uptown is taking new patients. Google often answers before the map. If three names come back and yours is not among them, that call went somewhere else.

Ranking on a traditional results page still matters. It is not the same as being the business an assistant recommends out loud.

The question changed
People describe the job and the neighborhood. They do not type your category and scroll.
The answer is short
There is room for a few businesses. Being “on the first page” does not put you in the sentence.
The sources are scattered
Models read your site, your listings, your reviews, and pages you don’t control. When those disagree, you get skipped.

What we do

We work on the record those answers are built from.

Audits

We run the prompts, save the answers, and trace them back to specific sources. You see where you appear, where you don’t, and which gaps are worth fixing first. No invented scores.

Ongoing optimization

We correct your site and the public listings that describe the business, then recheck the same prompts on a schedule. You get a short monthly note: what we changed, and whether the answers moved.

How it works

  1. 01

    You send the site.

    We start with three prompts a customer in your city might actually type. You get a short note: named, missed, or unclear — and who was named if you were not.

  2. 02

    We read the sources.

    The full audit widens the prompt list for your trade, records the businesses the models prefer, and points at the pages, listings, and reviews those answers are drawing from.

  3. 03

    We keep the record straight.

    On a retainer we fix what we can — your site and the public sources that disagree with it — then rerun the same prompts and tell you what changed.

Offers

Start with the free check. The full audit is $100.

Visibility check

Three prompts and a written note. This is the form on this page. Most notes go out within two business days.

Free

Full audit

One location, one primary trade. The prompts that matter, the competitors being named, and a prioritized list of fixes. Delivered as a document, not a slide deck.

$100

Ongoing

Implementation plus a monthly recheck of the same prompts. Scoped to one location. More than one location is quoted separately.

From $1,497/mo

Questions

Straight answers.

What is answer engine optimization?

It is the work of getting your business named when someone asks an AI tool who to hire. That includes ChatGPT, Perplexity, Google AI Overviews, and the assistants built into search and phones. The goal is a recommendation, not a blue link ten spots down.

How is this different from SEO?

Search engine optimization is still about ranking pages. These answers are shorter. A model names a few businesses and moves on. It leans on your website, your reviews, directory listings, and what other pages say about you. We work on those sources, then check the actual prompts your customers would type.

Who do you work with?

Local service businesses in Dallas–Fort Worth: plumbers, HVAC companies, roofers, electricians, dentists, law firms, med spas, and similar trades. One location, one primary service. If you sell nationwide or you don’t have a service area, we are probably the wrong firm.

What do you actually check?

We run prompts the way a customer would: the job, the city, and the constraint. “Who should replace an AC unit in Arlington?” “A dentist in Uptown taking new patients.” The free check covers three of those. The full audit covers the set that matters for your trade and records who gets named instead of you.

How soon does anything change?

These systems do not update on a schedule you can book. Most of the useful movement we see shows up over two or three months, after the underlying sources are consistent. We will not promise a ranking next Tuesday.

Can you guarantee ChatGPT will recommend us?

No. Anyone who guarantees a mention in a specific model is guessing. We can show you the prompts, the sources, the work we did, and whether the answers changed. That is the engagement.

Send the site. We’ll tell you if the models know your name.

Prefer to write instead of using the form? Email hello@earlycite.com with your website and the city you serve.

We’ll use this only to send the note. No newsletter.